Disclaimer: My notes are not a summary of the book. I’m just saving ideas for myself, for later reflection. If I come across a surprising or inspiring idea, I hold them in my own words or as exact quotations. My notes may not make sense to some readers, and you may find them out of context because these are my way of interpreting the books I’ve read. I highly recommend everybody to read the whole book, especially if you liked my notes.
Author – Sabri Suby
“Sell Like Crazy” by Sabri Suby is a practical guidebook that provides strategies and techniques for entrepreneurs and business owners to boost their sales and grow their businesses significantly. Suby, a successful marketing expert and founder of the marketing agency King Kong, shares his insights and experiences to help readers understand the principles behind effective sales and marketing.
- Identify your unique selling proposition (USP): Understand what sets your product or service apart from the competition and clearly communicate that value to your customers.
- Know your target audience: Gain a deep understanding of your ideal customer’s needs, desires, and pain points. Tailor your messaging and marketing efforts to resonate with them effectively.
- Leverage digital marketing channels: Embrace the power of digital marketing to reach a wider audience. Create high-converting landing pages, implement effective email marketing campaigns, and utilize social media platforms strategically. Facebook Ads: Headline 12 – 18 words and 80-95 characters, CTA – Learn More, Enquire Now, Download.
- Craft persuasive sales copy: Learn the art of writing compelling sales copy that engages and persuades your prospects. Communicate the benefits and solutions your product or service offers in a way that resonates with your target audience. Example: Boring – 7 Things to Know about financial planning. Irresistible – 7 Alarming things you must know before hiring a Financial Planner (#3 will blow your mind)
- Build trust and credibility: Focus on building trust with your customers through authentic and transparent communication. Share testimonials, case studies, and social proof to establish credibility and overcome any skepticism.
- Create effective sales funnels: Develop well-designed sales funnels that guide your customers through the buying process. Optimize each step to maximize conversions and drive sales.
- Measure and optimize your marketing efforts: Continuously track and analyze key performance indicators (KPIs) to gauge the success of your marketing campaigns. Use split testing and data-driven insights to optimize your strategies and scale successful campaigns.
Key Pointers –
– Sell Like a Doctor (Inquire, Diagnose, Prescribe)
– Asking a stranger to buy is equivalent to asking a stranger to marry you (show interest, gain trust, date, propose)
– Think of Ads as a high-performing Investment
– An Ad’s only job is to get it clicked (Dont try to sell something through an Ad)
– Battle for Attention in the mailbox
1. Get it Delivered (improve your deliverability)
2. Get it Opened (Ensure your emails fall on the Personal Group and not the CommercialGroup) (Best Times in order – Tuesday 10 am, Thursday 8 pm, Wednesday 2 pm, Tuesday 6 am, etc.)
3. Get it Clicked (Is it Entertaining, Educational, and has Value?)
Overall, “Sell Like Crazy” is a practical and comprehensive guidebook that equips readers with the knowledge and strategies needed to supercharge their sales and achieve business growth. It offers actionable insights, real-world examples, and proven techniques that can be applied to businesses of any size or industry.
